One of the hot topics of discussion in the business world these days revolves around the concept of Artificial Intelligence. Much has been written about this topic, but what is not as well known is that some big names have jumped on the bandwagon. This includes Microsoft, Cisco, PricewaterhouseCoopers, and Pivotal. IBM and Google are investing heavily in building out their artificial intelligence teams. Amazon, too, has a huge investment into building out their artificial intelligence teams, and so does venture capital firm Kleiner Perkins.
While all of this talk about artificial intelligence has increased interest, some wonder if it’s really needed or useful at all. After all, aren’t computers already good enough to do the sorts of tasks that would be classified as ‘artificial intelligence’? Is it possible that with all the research that’s been done into chat bots, the idea of incorporating artificial intelligence will simply be another passing fad? The truth is, no one knows for sure what the future holds. However, there are a few areas where progress is being made, and one area where machines could play a very real and important role is in the area of customer service.
Customer service is an area that has always been difficult to improve upon, but thanks to the advent of chat Bots, it’s starting to get easier. Today, machines can effectively take over unsupervised tasks, like those required for handling customer inquiries. It’s possible now to achieve near-perfect results, thanks to advances in machine learning. Because of this, chat bots are playing a big role in big data sales opportunities.
Take the example of a restaurant. Say you want to make changes to your menu to increase sales, and one of the things you’d most like to do is attract more dining customers. Chances are you’ve heard of restaurants using predictive analysis or complex software to analyze customer demographics and patterns. Thanks to advances in artificial intelligence, it’s now possible to do that using only text messaging.
Now, instead of investing in expensive and complex E-commerce software or a human resource department, you can invest in a platform that lets you tap into the power of social media. You can also take your marketing efforts online and target people who already want what you’re offering. Chances are, if you use predictive analytics or smart algorithms, you’ll be able to attract people who’ve already expressed interest through various social media channels, such as Facebook, Twitter, and Google+. If you combine the power of these channels with a predictive algorithm, you’ll have the perfect combination of targeted ads, real-time customer support, and enhanced sales opportunities.
In order to take advantage of these increased sales opportunities, you need to know how to speed up business with as visual search. Asos visual search is an artificially intelligent web search engine that can provide you with search results based on millions of data points, including links, URLs, images, video, etc. It’s a highly accurate and updated web search technology that’s available to any business of any size, from any location on the globe. When combined with an advanced predictive algorithm, Asos can deliver targeted ads based on both your past and current web search activities, which is ideal for businesses that sell products or services on the Internet. The key is to get the most out of your current SEO infrastructure, but also to make it as easy as possible for your customers to find you, since traffic to any website is always a good thing.
If you haven’t been paying attention to your SEO efforts recently, now is the time to pay attention. While social media is a great way to spread the word about your company and increase traffic, it can’t be ignored by the big boys in the business. If your competitors are already using visual search to enhance their businesses, why not do the same? To begin with, Asos offers an artificial intelligence system called Persado that takes a raw data set (such as a photo of a product sold at a hot dog stand, for example) and creates relevant, visual search results using text mining and natural language processing algorithms. The resulting search engine will be highly efficient at finding links and keywords associated with your chosen keywords and will deliver the most relevant ads to your customers based on your specific brand and geography.
What makes Asos different is its ability to take this information and to tweak the algorithms in order to deliver highly targeted ads. The result is a better solution for your customers and more profit for you. So if you’re still struggling to increase your visibility online and aren’t sure how to effectively target local buyers, using visual search technology may be the perfect solution. Companies that use visual search technology in conjunction with artificial intelligence and deep learning can be rest assured they’re taking the right steps in the right direction.